As the Art Director and Brand Designer, I was given the opportunity to reimagine one of theatre’s most legendary stories for a modern audience. My role was to craft a new visual identity and tone of voice—transforming the Phantom’s world into a contemporary brand experience while preserving its timeless mystique.

Through typography, color systems, and atmospheric visuals, the brand bridges classic gothic elegance with a modern, cinematic edge, inviting audiences into a fresh yet familiar universe of spectacle, romance, and intrigue.